Elysian is a yoga studio dedicated to offering a meditative and peaceful experience, where individuals can find harmony and balance through the practice of yoga. The branding captures the essence of tranquility, featuring soft, natural tones and minimalist aesthetics to evoke a sense of calm and mindfulness. The logo, with its abstract form, subtly reflects one of the yoga asanas, symbolizing the connection between movement, stillness, and inner peace. Every element of Elysian’s identity is designed to inspire serenity, creating a welcoming sanctuary for self-discovery and rejuvenation.
Elysian branding was developed as a school assignment, designed to showcase the potential for a serene and meditative yoga studio. The concept and visual identity are available for adaptation or purchase.