ImPROve is a conceptual branding project created as a school assignment, designed to represent an accessible and inspiring masterclass platform for a wide audience. The brand’s visual identity brings together creativity and connection, symbolizing shared passion for photography. The logo features triangles positioned diagonally to mimic the gesture of hands holding a digital camera, framing the design with intention and focus. The simple, clean typography contrasts beautifully with the gradient color palette, which evokes the creative interplay of light reflecting through a lens. The repetition of diagonal angles within the “E” ties the design together, reinforcing a sense of balance and structure.
This concept is available for purchase or adaptation to develop into a fully realized brand.