Alchemy is a fusion restaurant that brings together Asian and local flavours in a creative, modern way. I led the branding project, focusing on a visual identity system that reflects transformation — refined, approachable, and rooted in culture.
The visual identity system includes natural colours, organic shapes, and clean typography, creating a balance between tradition and experimentation.
From the logo and brand elements to menu layouts and web design, every piece was crafted to build a cohesive and memorable identity. The result invites guests to explore, taste, and connect — a brand experience that is both modern and culturally grounded.
Created as a study project. The concept and branding are available for purchase or adaptation.